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social analytics
Thought Leaders in Big Data: Dmitri Williams, Professor USC and CEO of Ninja Metrics (Part 1)
Posted on Wednesday, Jul 16th
Today, social behavior and transaction data are seldom correlated to fully understand the social graph of customers that can lead to business strategy decisions like special handling of key influencers. While social media offers some insights into key influencers, such correlation with transactional data and behavioral data would take that to the next level. Read
