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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
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social advertising
Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 3)
Sramana: Selling brand advertising in social advertising has been challenging for many companies that also tried this model. Why did you succeed when they failed? Chris Cunningham: In order to sell a premium brand representation at the highest value, we created perceived value of advertising in social apps. That is critical because many other companies
Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 2)
Sramana: When was the official beginning of appssavvy? Chris Cunningham: It officially started in November 2007. This was pre-Apple commercials. We were one of the first companies to create a name that had “apps” in it. There was not an application conversation market in those days. I did have an important lesson I learned during
Monetizing Premium Social App Ad Inventory and Scaling a Capital-Efficient Business: appssavvy CEO Chris Cunningham (Part 1)
Chris Cunningham is the CEO and co-founder of appssavvy, an activity advertising technology company. He also serves as co-chair of the IAB Social Media Committee and in 2010 and 2011 was a finalist for Ernst & Young’s Entrepreneur of the Year award. Chris graduated from the University of North Carolina Greensboro with BA in economics
