Monetizing Free Traffic That Refuses To Convert To Premium: SocialVibe CEO Jay Samit, Los Angeles (Part 3)

Sramana: What is the use case for the donation-driven advertising? Jay Samit: If you are on Causes or SociaVibe.com and you want to make clean drinking water to people then the value proposition is that if you watch an advertisement, a company like Nestlé will give a donation to charity: water.

Monetizing Free Traffic That Refuses To Convert To Premium: SocialVibe CEO Jay Samit, Los Angeles (Part 2)

Sramana: If the model only appealed to 60 million Americans then it would be a niche product. Is that the case? Jay Samit: It was a niche, however brands got tremendous attention from people but it did not scale to the size that it should have because it was focused from the value exchange of

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Monetizing Free Traffic That Refuses To Convert To Premium: SocialVibe CEO Jay Samit, Los Angeles (Part 1)

Jay Samit is a serial entrepreneur and the CEO of SocialVibe, a company that focuses on monetizing Internet traffic by allowing users to select charitable donations for viewed advertisements. He began his career by founding Jasmine Multimedia, one of the first companies to develop video multimedia on computer platforms. He has also served as a

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