Here is an interview with Peng Ong, the first in a new Serial Entrepreneurial series. This series will highlight those entrepreneurs who have repeatedly been able to come up with innovative ideas for new ventures, been successful in their endeavors, and also failed, but most importantly, have taken in their stride a certain way of
SM: Under what circumstances did the company get started? HP: Neocase Software was established 15 years ago in what can be considered one of the more challenging environment for providing quality customer service: a technical call center. Jean-Michael Cambot, a software guru who later went on to become the CTO with Business Objects, “cracked the
Here’s an interview with Hervé Pluche, President and CEO of Neocase Software. In this dicussion, we focus on the challenges of building a SaaS business, especially one that has a major SME focus. We go into a lot of details of precise segmentation, solution selling methodology, and other strategic marketing issues, which I hope, you
SM: Describe your ideal entrepreneur. DH: Smart, hungry, focused, yet open minded, capable of creative and analytical inspiration and coachable in those areas where they can use help. To use a phrase mentioned earlier, I like working with people who take the game very seriously and are driven to win, but who manage not to
SM: Describe, in some detail, the last deal you funded, and your rationale behind funding it. DH: I’ve made three recent investments; one new and two follow-on. The new is www.revision3.com, formed by Jay Adelson and Kevin Rose. This was exactly the type of new media play I was seeking–something hugely ambitious with existing traction
SM: What are your key investments and the rationale behind making those investments. This will help entrepreneurs understand how you process deals. DH: In truth, ‘it all depends on the deal’ is a legitimate answer here. That said, there are a few key considerations I run through in most deals. First, do I think the
As I have been having the conversations for this series, I keep asking VCs a question: which Angels do you respect? I have got many answers. One name that has kept on coming is that of Don Hutchison. So, here, I present to you, Don’s thoughts on his early-stage investment philosophy. SM: Please describe your
Warren Weiss of Foundation Capital is our next interviewee in the series. The DNA of Foundation as a firm is “Sales”. Most of the partners come from a deep enterprise sales background, and hence, they’re very focused on trying to figure out whether or not whatever you are trying to market, can be sold, and