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Smartsheet
Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 7)
Sramana Mitra: Let me suggest something else as well. You know there’re so many cloud apps right now. It’s becoming very fragmented and there is a large number of point solutions all over the place. With an enterprise company with lots of resources, you can potentially avail of integration resources to manage all these and
Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 6)
Mark Mader: Then, there was the promise in native app development that went, “Why don’t you build it with a framework and the framework can propagate your app to all these different device platforms?” That failed miserably. The performance did not meet client’s expectations for almost every provider who tried that. Ten people said, “What’s
Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 5)
Sramana Mitra: Given that’s your sweet spot, whom do you consider as your direct competitor? Mark Mader: By far in a way, the largest direct competitor remains the traditional spreadsheet. There’s not any other SaaS provider today that uses our form factor – the spreadsheet grid that we present in a collaborative way. When you
Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 4)
Sramana Mitra: What use cases are you finding adoption in? Mark Mader: The marketing operations is a big center of gravity within our businesses. They typically have many touch points within an organization who are responsible for either bringing something to market or managing the development of something. They’re usually the coordinators. When we look
Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 3)
Mark Mader: The second piece is a fundamental shift away from how Google Spreadsheets and Excel store their data. When we think about work and tracking items, we don’t think about it as a collection of cells as you have in a spreadsheet. We think about it as a unit of work. A row within
Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 2)
Mark Mader: One of the categories that really took quite some time to move was one of the biggest ones, the Office Suite. As we look at all the different categories that are forming today, many of them have direct analogs to the pre-cloud world. One of the things that we found fascinating was that
Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 1)
This conversation takes our coverage of the cloud-based productivity space further. Sramana Mitra: Mark, let’s introduce our audience to yourself as well as Smartsheet. Mark Mader: I’m the CEO of Smartsheet. We are a Software-as-a-Service provider that serves about 40,000 businesses today in over 150 countries. The category of solution that we provide is enabling
