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smartbuyglasses
Best of Bootstrapping: Bootstrapped an E-commerce Venture to $50M
When we spoke in 2018, SmartBuyGlasses Co-CEO David Menning had bootstrapped a global e-commerce venture from Hong Kong to $50M. Splendid execution! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? David Menning: I grew up in Sydney. I’ve
Best of Bootstrapping: Bootstrapped a Global E-commerce Venture to $50M
If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. When we spoke in 2018, SmartBuyGlasses Co-CEO David Menning had bootstrapped a global e-commerce venture from Hong Kong to $50M. Splendid execution! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what
Best of Bootstrapping: Bootstrapping SmartBuyGlasses to $50M
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. SmartBuyGlasses Co-CEO David Menning has bootstrapped a global e-commerce venture from Hong Kong. Splendid execution! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? David Menning: I grew up in
Best of Bootstrapping: How SmartBuyGlasses CEO David Menning Bootstrapped to $50 Million
David has bootstrapped a global e-commerce venture from Hong Kong. Splendid execution! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? David Menning: I grew up in Sydney. I’ve been educated in Australia. In my later years, I studied
Bootstrapping a Global E-Commerce Company: SmartBuyGlasses CEO David Menning (Part 7)
Sramana Mitra: How big is your team now? David Menning: 150. Sramana Mitra: What percentage of that is in Australia? David Menning: We actually don’t have any staff in Australia at the present time. Sramana Mitra: That’s interesting. How did that happen?
Bootstrapping a Global E-Commerce Company: SmartBuyGlasses CEO David Menning (Part 6)
Sramana Mitra: In terms of customer acquisition, what has been the driving narrative? What strategies worked for you? David Menning: It really comes down to the discipline of how one runs the business and how one runs a marketing team. There’s discipline and then as a result of that, how you apply marketing efforts to
Bootstrapping a Global E-Commerce Company: SmartBuyGlasses CEO David Menning (Part 5)
Sramana Mitra: Let’s go back a little bit to the chronological story. In 2007, did you open up all of these English-speaking markets? David Menning: It was a step-by-step approach. In 2007, we were still trying to improve the Australian market. We were trying to improve the experience of the customer. Eyeglasses is quite a
Bootstrapping a Global E-Commerce Company: SmartBuyGlasses CEO David Menning (Part 4)
Sramana Mitra: Google AdWords did exist already. Google AdWords was easier because it wasn’t as competitive and the prices of keywords was lower. David Menning: That was the main marketing channel in that initial period. There were also a few marketing channels that existed. You may recall comparison shopping was also a big thing back
