Sramana Mitra: $110,000 to $6.9 million! Explain to me how that happened? What were the strategic levers? Azim Makanojiya: We were all new to this industry. We didn’t know what was going on. The only reason that this could happen at a very fast pace, from my point of view, was because we had the drive.
Sramana Mitra: For the keyword search traffic that you were getting from Google, to convert that into an order, were you taking orders and then ordering the products from the Chinese factory? Azim Makanojiya: At that point, order volume wasn’t high. We didn’t have a platform for them to order online at that point in 2010.