Outsourcing: Raju Reddy, Chairman And CEO Of Sierra Atlantic (Part 9)

By guest author Tony Scott The Value of a Global Business Mindset Raju: You know, that’s the exciting thing about America isn’t it? It’s one of the few countries in the world I can think of that has these sorts of umbilical cord connections. I mean, Bangalore is probably more connected to Silicon Valley than

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Outsourcing: Raju Reddy, Chairman And CEO Of Sierra Atlantic (Part 8)

By guest author Tony Scott Business Cultures: Silicon Valley Redux? Tony: Let’s talk a bit about business culture differences and work environments – how do you find those in India and China compared to the U.S.? Raju: Surprisingly, I find the work culture in India and China to be much closer to what we have

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Outsourcing: Raju Reddy, Chairman And CEO Of Sierra Atlantic (Part 7)

By guest author Tony Scott Challenges in Building a Global Management Team Tony: If think about how you will grow your company and help software companies by partnering with them to go to China, India, and maybe other countries, do think your management team is up to the task? I look at your management team

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Outsourcing: Raju Reddy, Chairman And CEO Of Sierra Atlantic (Part 6)

By guest author Tony Scott The Growth of India and China Domestic IT Markets Tony: Are you seeing the growth of China and India domestically make an impact on your company, and how you are structured? Raju: I must say that one thing that is very different today is that the China and India domestic

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Outsourcing: Raju Reddy, Chairman And CEO Of Sierra Atlantic (Part 5)

By guest author Tony Scott Managing Across Cultures Tony: There are clearly some distinct cultural differences between the way people approach business, how they deal with customers, with each other, and with management in India and China, compared to, say, the United States.  What kinds of challenges does that present for you in terms of

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Outsourcing: Raju Reddy, Chairman And CEO Of Sierra Atlantic (Part 4)

By guest author Tony Scott The Cloud-Enabled, Flattening World Tony: So, let’s talk about this whole movement to the cloud. How does that impact you and enable you to provide services or technology in a different way from competitors, and what kind of people do you need to be effective in doing that?

Outsourcing: Raju Reddy, Chairman And CEO Of Sierra Atlantic (Part 3)

By guest author Tony Scott Technology-Enabled Services versus Products Tony: So that brings up a question, because there is obviously a big difference between doing a pure services play, doing a technology-enabled services play, and being a technology product company. How do you manage that within your organization? Each of those requires different kinds of

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Outsourcing: Raju Reddy, Chairman And CEO Of Sierra Atlantic (Part 2)

By guest author Tony Scott Leveraging Customer R&D into Intellectual Property Tony: What are the core competencies you are focused on, and what’s the value proposition that you deliver to your customers? Raju: There are two segments to our business. One is outsourced product development for software companies, and that’s a fairly fragmented space. The

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