Sramana Mitra: So merchants in India can pay in Indian currency to subscribe to Bigcommerce? There is a problem in India with currency as you know. Mitch Harper: They have to pay us in US dollars, but they can accept in their local currency. Sramana Mitra: That’s an issue in India. A lot of people
Sramana Mitra: By now, you are now in your Series B phase. You have already leveraged your install base from your previous company. What has been the primary customer acquisition strategy in the scaling phase? I do see you advertising a lot online. Mitch Harper: I wouldn’t say there’s one main channel. I’m really good
Sramana Mitra: What was your revenue level in 2010? The 9,800 customers translated into what kind of revenue level? Mitch Harper: Our average per user back then was about $40 per month. It was somewhere around $5 million to $10 million at that time. Sramana Mitra: What were the milestones that you set for yourself
Sramana Mitra: Do your merchants have $100,000 in revenue or are they $2 million in revenue? Is there any kind of cut-off there? Mitch Harper: Our customers’ revenue typically ranges from $1 million to $30 million of revenue per year. Sramana Mitra: Your customer base is more in the $1 million to $30 million range. Then, the
Sramana Mitra: Was there any geographical bias in the 2,000-customer base? Mitch Harper: They were mainly from North America and Australia. Sramana Mitra: Why were they pre-ordering? Why were they interested in your product? This is a segue into the discussion about your competitive landscape. There are a few players in that space. There is
Sramana Mitra: Is it the same team that you had in Sydney that got Bigcommerce off the ground? Mitch Harper: Not really. As I had mentioned, I used to be an engineer and built the first version along with Chris who was one of our early employees from that initial team. He’s still with us
We seldom see global software companies emerge out of Australia. Bigcommerce is a rare exception. Sramana Mitra: Let’s start with the beginning of your personal story. Where are you from? Where were you born and raised? What’s the back story of BigCommerce? Mitch Harper: I was born and raised in Sydney in Australia. Bigcommerce was