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Shoplet
Bootstrapping a Category Leading E-commerce Company: Tony Ellison, CEO of Shoplet (Part 1)
Posted on Monday, Feb 17th
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. The Shoplet case study is interesting because it illustrates how an entrepreneur has bootstrapped a category leading e-commerce venture by trading off margins in favor of minimizing logistical challenges. Sramana: Tony, let’s start with the beginning of your story. Where were you born and raised? What
