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Thought Leaders in E-Commerce: Rick Wilson, President of Miva Merchant (Part 7)
Sramana Mitra: E-commerce has been a category where a lot of people have bootstrapped businesses to some scale. You talked about your sweet spot being this half a million to million range. A large portion of that is probably bootstrapped businesses right? Rick Wilson: Absolutely, I would say the vast majority. Sramana Mitra: What are
Thought Leaders in E-Commerce: Rick Wilson, President of Miva Merchant (Part 6)
Rick Wilson: The trend we see there is that they want to go direct. They want to build a community around their product. I think Kickstarter has really brought that down even from the million dollar plus range to the zero dollar plus range where you can do a product video, get a personality out
Thought Leaders in E-Commerce: Rick Wilson, President of Miva Merchant (Part 5)
Sramana Mitra: If you were to tell us what you’re seeing in your customer base, what are some of the big trends that you’re seeing right now? Rick Wilson: There are some broad industry trends that are fairly ubiquitous. Most online stores today are becoming multi-channel. They’re going to be selling through their own store,
Thought Leaders in E-Commerce: Rick Wilson, President of Miva Merchant (Part 4)
Rick Wilson: On one hand, you have this free-wheeling, open source world where as long as someone knows what they’re doing, they can literally do anything. On the other hand, you have what I call apple-ification where all of the hard choices have been made for you. There’s some brilliance to that for sure. The
Thought Leaders in E-Commerce: Rick Wilson, President of Miva Merchant (Part 3)
Sramana Mitra: In 2007, what was the landscape in the e-commerce shopping cart or the e-commerce platform world? What was going on around you? What was the competitive landscape? Whom did you compete with directly and indirectly? Rick Wilson: Yahoo stores was still a popular platform. I wouldn’t say that it had momentum, but it
