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shockwave
Building the Electronic Arts of Casual Gaming: PlayFirst CEO John Welch (Part 10)
SM: What are some of your key learnings from this journey so far? JW: At my first startup we cut off our consulting business to focus on raising venture capital that never materialized. Cash is king. Build the business that makes you money and keeps the doors open; it can finance your riskier investments. During
Building the Electronic Arts of Casual Gaming: PlayFirst CEO John Welch (Part 7)
SM: How did you penetrate the market and get early traction? JW: While I was at Shockwave, I had the privilege to work with some of the top developers in casual games. We saw the opportunity to help those developers do what they love – focus on making games – by becoming the first publisher
Building the Electronic Arts of Casual Gaming: PlayFirst CEO John Welch (Part 4)
SM: Sounds like Shockwave was a great place to experiment and learn! JW: During this time I built a friendship with the principal software architect of the project, Brad Edelman, who is now co-founder and CTO of PlayFirst. I also met three other great people who now work at PlayFirst. Unfortunately, Shockwave spent most of
Building the Electronic Arts of Casual Gaming: PlayFirst CEO John Welch (Part 3)
SM: Where did you get the idea for your current venture? What is your domain experience in the segment? Any particular reason that led you up to this venture? JW: I co-founded my first startup in 1997, with that same roommate from Boston. While trying to raise capital and recruit a head of engineering, the
