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shift magazine
Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 8)
Sramana Mitra: All the storage is in the cloud. Mark Hyland: Storage is in the cloud, streaming. There are still some use cases where it makes sense to have downloading capability. So, we enable that. What we’ve done in software and replicate everything that a traditional set-top box does. It does the conditional access and
Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 7)
Sramana Mitra: What happens in a time line? If you were to forecast a time line based on what you see inside these accounts, at what point do a large number of cable providers become credible IPTV providers? At what point does the cable alternative of Comcast, which is our current cable TV provider [become
Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 6)
Sramana Mitra: That’s what they do. Mark Hyland: This year, they’ll say that’s what they do. We’re different from 90% plus of those vendors because we’re doing it all from the cloud. There are many vendors that are selling encoding gear, sending network optimization, and selling application experience or different components. But there are very
Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 5)
Sramana Mitra: You took the path that you were going to sell infrastructure to pay TV people to move their video to be available on mobile devices? Mark Hyland: Yes, and that we would do it from the cloud. SM: This is a good point to do an ecosystem check. The “TV everywhere” value proposition
Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 4)
Sramana Mitra: Where did you go first when you were trying to penetrate the market? Mark Hyland: It was the carriers first. That was partly because of the DNA of our CEO. He had worked in the carrier space, in the billing space. He had this idea that the wireless carriers would need with help
Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 3)
Mark Hyland: So, that’s how we got going. Essentially, the first mobile video, as you remember, was very rough. There were a Nokia device and Sony Ericsson device that could play downloadable video clips. So, QuickPlay did some deals with content providers to get some music videos, to get news clips and so on, and
Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 2)
Sramana Mitra: That’s how things happen. Makr Hyland: So, Shift was a great entrepreneurial experience. We had to raise money. We had to explain ourselves, explain our vision. We were all in our early 20s at the time, so I think we had the naiveté of youth on our side. Starting a magazine at that
Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 1)
People have grown so accustomed to online media, particularly newspapers and magazines, that they hardly give them a second thought. Pioneers like Mark Hyland and QuickPlay Media co-founders explored the world of online media before computers and the Internet were as commonplace as radio and television, which have also moved online. Sramana Mitra: Hi, Mark.
