By guest author Shawn Parr [Shawn Parr, CEO of a design and innovation consultancy, offers ideas for companies of all stripes to assess and strengthen their brands for 2011.] 1. BE COURAGEOUS, OFTEN Take bold steps to stand out from the crowd. Reflect on 2010 and look at what you did well and what you
Shawn Parr is the CEO of Bulldog Drummond, a design and innovation consultancy headquartered in San Diego whose clients include Starbucks, Adidas, MTV, Nestle, Pinkberry, Virgin, Disney, Nike, Westfield, NESTLE, Pepsi, Jack in the Box, and American Eagle Outfitters. He is also part of a VC firm and invests both financial resources and marketing and brand-building expertise