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shaunak amin
Validating B-to-C Business Ideas and Building to $40M Run Rate: Shaunak Amin, CEO of SnackMagic (Part 5)
Sramana Mitra: What happened in 2020 when the pandemic hit? Shaunak Amin: At that time, we had two hubs. We had plans to open up five more. Then in March, nobody was in office. That business went to zero overnight. It was unfortunate. I remember it was the second week of March. We said we
Validating B-to-C Business Ideas and Building to $40M Run Rate: Shaunak Amin, CEO of SnackMagic (Part 4)
Sramana Mitra: Customer acquisition was all Facebook ads? Shaunak Amin: Initially it was. We built the waitlist using Facebook ads. Then when we launched, the whole idea of group ordering means that there’s some virality in the product itself. We had this concept where one person could share a link. Those other people could become
Validating B-to-C Business Ideas and Building to $40M Run Rate: Shaunak Amin, CEO of SnackMagic (Part 3)
Sramana Mitra: How did you pick amongst those ideas? Shaunak Amin: It’s not so much about the idea. The idea is going to give me the starting point. I wasn’t married to one idea or the other. We created three or four landing pages with different messaging. One was around healthy food coming to your
Validating B-to-C Business Ideas and Building to $40M Run Rate: Shaunak Amin, CEO of SnackMagic (Part 2)
Sramana Mitra: Now we’re approaching the financial crisis right? Shaunak Amin: Yes. I could have stayed with ING, but there was another opportunity. There was a family office out of Hong Kong looking to open up in New York. I thought it’ll be a good opportunity. I ended up going there right around January 2008.
Validating B-to-C Business Ideas and Building to $40M Run Rate: Shaunak Amin, CEO of SnackMagic (Part 1)
Shaunak does a wonderful job of explaining how he validated various B-to-C business ideas and built successful businesses. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were born, raised, and in what kind of background?
