Sramana Mitra: People are learning to market better. The packaging in India used to be really shabby. People understand that if you’re trying to position a sophisticated product, it needs to have sophisticated packaging. Frankly, India has such a great tradition of artisans and craftsmanship. There’s no reason why you can’t do phenomenally beautiful packaging
Sramana Mitra: Does that mean that you don’t invest in the major metro-oriented, the higher end consumer-oriented businesses, or the global enterprise? Shalini Prakash: Of course, we do. We do everything. Nothing has changed. Most companies that we’re seeing today in the market are mostly focused towards the next 200 or 300 million people. Having
Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Shalini Prakash was recorded in March 2019. Shalini Prakash, Venture Partner at 500 Startups India, talks about the opportunities in the Indian market. Sramana Mitra: Let’s start by giving our audience a
Shalini Prakash, Venture Partner at 500 Startups, India, talks about the opportunities in the Indian market.