Sramana Mitra: The part of the market I was referring to as the broader support market includes products like Assistly, for instance, which is inside of Salesforce.com, Zendesk, and a variety of startups and other companies that have come up with products in that space. Those are not what you compete with?
San Diego-based Service-now.com was founded in 2003 out of the ashes of Peregrine Systems, which was purchased by Hewlett-Packard (and is now that company’s competitor) in a fire sale. Fred Luddy, who was the CTO of Peregrine Systems, believed that legacy enterprise IT software is akin to “customer abuse” and set out to build a