How to Build and Monetize a Technology Entrepreneurship Blog: SEO Strategy

SEO Strategy: What are the Search Engine implications? I don’t believe in a lot of artificial gymnastics around SEO. I have always written from the heart, with sincerity, with authenticity, with courage.

Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 6)

Sramana Mitra: Monetizing because there is a lack of differentiated content. You’re absolutely right. The price comparison is possible because there is no real differentiation from the content point of view. If there were differentiation, people would find it themselves and then engage with the brand on their own. Frank Dale: That’s exactly right. And

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 5)

Sramana Mitra: My blog has been around since the spring of 2005. It’s a well-known blog, but I know what kind of effort goes into it and what kind of team I need to sustain that effort, research team, editing team and so on. It’s an elaborate effort, and I think it’s very difficult for

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 7)

Sramana: Talk to me about the structure of purchasing the company back from Intuit. Deborah Sweeney: For the most part we structured a complete asset purchase agreement. I bought all of the assets, and everything that Intuit had owned transitioned to me. The deal was super smooth because Intuit was very much in tune with

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 6)

Sramana: Let’s talk about your complicated journey through corporate structures. Who founded this company, and how was it funded in the beginning? Deborah Sweeney: The company was founded by a law school classmate of mine. It was really funded by company growth, so it was bootstrapped. One client turned to a second client. The founders

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 5)

Sramana: How much money do you make off a customer once you acquire him or her, and what is the customer acquisition cost that you’re willing to invest ? Deborah Sweeney: We have done a number of formulas and the cost structure changes throughout the life of our company. We continue to grow because we offer

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 4)

Sramana: Tell me more about how you go to market. How do you market and acquire customers? Deborah Sweeney: We have a couple primary methods. One of the most obvious, which has become less significant in our overall growth, is Internet search. Search engine optimization and search engine marketing are important to us because it’s

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 3)

Sramana: How many customers do you have that are using your services? Deborah Sweeney: We started in 1999 and have just under 500,000 customers who have used our services or incorporated with us. We have ongoing communications with 250,000 of them via newsletters, service offerings, and other communications to ensure renewed services year after year.