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sendoso
Non-Technical Founders Building a Venture Scale SaaS Company: Sendoso CEO Braydan Young (Part 5)
Sramana Mitra: When you made that decision to bring in an enterprise, you were feeling this tension. Did you add to enterprise customers? Braydan Young: We added. Sramana Mitra: I thought that’s what you would be doing. People want more enterprise customers. Braydan Young: We looked at churn. We could look and see who’s doing
Non-Technical Founders Building a Venture Scale SaaS Company: Sendoso CEO Braydan Young (Part 4)
Sramana Mitra: The reality is that you were in revenue when you went out to raise. That makes things a lot simpler. The fact that you spent a year fine-tuning your model to the point where you were a recurring revenue-generating business makes raising money a lot simpler. Braydan Young: The one thing going against
Non-Technical Founders Building a Venture Scale SaaS Company: Sendoso CEO Braydan Young (Part 3)
Sramana Mitra: To me, calling sounds like a mistake. Braydan Young: Yes. It would have been way better to have a marketing campaign or have a landing page. The knowledge I had was only coming from sales back then. It was brute force. Sramana Mitra: Unless there is a substantial deal size of at least
Non-Technical Founders Building a Venture Scale SaaS Company: Sendoso CEO Braydan Young (Part 2)
Sramana Mitra: You built something good enough for an MVP. Braydan Young: Yes. We ended up creating a whole entity out in Pakistan. Business model was a buck a send. It started to take off. We were pretty good at SEO and if you search “send a coffee”, we’d pop up first. We got a
Non-Technical Founders Building a Venture Scale SaaS Company: Sendoso CEO Braydan Young (Part 1)
Braydan and his cofounder are sales guys who have bootstrapped Sendoso to revenue and then raised over $150 million in VC money to scale an excellent SaaS company. Braydan discusses some of the mistakes and challenges, as well as their many successes. Sramana Mitra: Let’s start at the very beginning of your journey. Where are
