We discussed earlier, that Intel has decided to work on a chip that would power iPhone’s competitors. Other companies will also try to go after this important hyper-integrated chip that combines processing power, lowers power consumption to the limits, and handles high-end functions like video, GPS, etc. In the entire semiconductor landscape, the company that
Chances are, you have not heard of British chipmaker ARM, and don’t understand their business model. ARM develops semiconductor IP cores that most other chip vendors license and include in their products, to speed up their design cycles. ARM, in turn, collects royalties from these licensing deals. It is by far the largest IP core
In January, EE Times wrote: :: We’re not drinking the Apple Kool-Aid, but Jobs and team do seem to get it: It’s not the technology, stupid; it’s the experience. We love engineers, but you shouldn’t need one to make your digital home work. Whatever the quibbles over iPhone’s price and novel touchscreen interface, Apple seems
I have spent many years in the semiconductor eco-system, and one of the first thoughts I had when the iPod bonanza started, was, “Someone must be making a killing off this on the chip side!” Today, ofcourse, it is a well-known fact that a whole company got built because the iPod took off the way
Aside from his executive role as the President of Novellus, Sass has also been engaging in a social entrepreneur role. Here Sass discusses the issue of US dependence on foreign oil, and his mission to change that dynamic. SM: Let us discuss your more recent work in Cleantech. SS: In the past year I started
The semiconductor market is undergoing constant innovation and change, and at present, much of the challenge is in miniaturization, as the large volume chips are mostly going into consumer electronics. This introduces unique problems for equipment companies: they must effectively manage productivity, while also being sources of innovation. Here Sass explores both of these phenomena
After spending 23 extremely successful years with Applied Materials, Sass joined Novellus as the President. In this next segment of our interview we discuss this transition, and some of the differences he encountered between the two companies. SM: What prompted you to leave Applied and go to Novellus? SS: I had an opportunity to become
Sass continues his discussion of technology innovation inside applied, and highlights the importance of experience. He also takes us into a discussion on innovation and conviction, which he believes can lead to success. SM: In that process you still needed to act a bit like a venture capitalist and decide which products go forward and