categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
segmentation
Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 9)
SM: Out of 5.2M small businesses, only 800,000 are using a software service for payroll? JH: It is under 16%, and that is why this is an attractive space because it is un-penetrated. All 5.2M of those people have some solution, but our belief is that a lot of them are doing it manually and
TeleWebSales: A Methodology Discussion with Anneke Seley (Part 13)
SM: All of these things which we have discussed are a discipline in and of themselves. There are but a few people in the industry who understand this at the level and depth that we have discussed today. For companies who are coming up to speed, there is a lot of need right now because
Sharat Sharan’s On24: Lead Generation Through WebCasting (Part 3)
SM: How big is the market? How do you calculate TAM? What is your business model? SS: When looking at adoption of broadband worldwide, combined with the need for global communications, the TAM is large. Over the last few years, we have seen webcasting emerge as a key tactic for corporate marketing initiatives and lead
Concur CEO Steve Singh (Part 10)
A crucial advantage of any on-demand software model is the ability to reach into new customer bases. I press hard here to understand the demographics of the company further. SM: Help me understand your customer base a bit. Are you focused on Fortune 500, Global 2000 or are you focused on smaller companies? SS: Early
Jim Satloff & Neal Goldman’s AI Engine, Inform (Part 2)
SM: What is your target customer? (Please provide a good segmentation perspective) JS: Our target clients include publishers and information providers who seek to maximize the value of their content. Many of these publishers support a network of properties, and employ Inform’s technology to offer more value to their users across sites. We also operate
Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 4)
SM: What are your top target segments? EG: We segment the market very broadly into Consumer/Prosumer and Professional. Top segments within consumer/Prosumer are: * photography books of all kinds including travel, fine art, compilations from photo enthusiast communities * wedding (participant books) * yearbooks, student/class books * family histories * cookbooks Top segments within Professional
Turn Logic into Magic (3)
By Dominique Trempont, Guest Author Brand has become so crucial in the 21st century because our purchasing choices have expanded and we do not have the time or energy to compare every product or service. Furthermore, our buying decisions have become increasingly confusing: everybody copies everybody, everybody claims superiority and best value. Increasingly we base
Wize Needs Integrated User Experience
We have reviewed the business story of Wize.com, now let’s take a look at their product from my Web 3.0 framework perspective. Context The Context in which you would come to Wize, is Product Research. The key to Wize is the Wize Rank, which is algorithmically derived from Expert Reviews and User Reviews culled from
