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Best of Bootstrapping: Bootstrapping, Fund Raising and Exiting with Sefaira

Posted on Wednesday, Dec 8th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Co-founder Mads Jensen started working on Sefaira while an MBA student at INSEAD Business School. When we spoke in 2016, he had gone on to launch a sustainable architectural design software product, raised $18 million in funding, and exited the company. Read on for more. Sramana

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Bootstrapping, Fund Raising and Exit: Mads Jensen’s Journey with Sefaira (Part 4)

Posted on Sunday, Apr 17th

Sramana Mitra: What else is interesting and strategic from decision making or navigating this venture? Mads Jensen: Our partnerships were very important. We work in an ecosystem where there are some big design firms and technologies that people already use. You may know Autodesk, which is a big software company. That’s one of our partners and

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Bootstrapping, Fund Raising and Exit: Mads Jensen’s Journey with Sefaira (Part 3)

Posted on Saturday, Apr 16th

Sramana Mitra: It was 2012 when you launched the product. How did you do that year? How many customers were you able to bring on in 2012 after the first year of the launch? Mads Jensen: We grew at an accelerating clip from 2012 and until the exit this year. I couldn’t say exactly how

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Bootstrapping, Fund Raising and Exit: Mads Jensen’s Journey with Sefaira (Part 2)

Posted on Friday, Apr 15th

Sramana Mitra: What was the concept that you were working with while you were pursuing your one-year MBA at INSEAD in the 2008 timeframe? Mads Jensen: Peter Krebs and I had a a lot of experience in software and technology and we both have worked in the construction industry. Peter is a Civil Engineer and

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Bootstrapping, Fund Raising and Exit: Mads Jensen’s Journey with Sefaira (Part 1)

Posted on Thursday, Apr 14th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Mads started working on Sefaira while an MBA student at INSEAD Business School. He went on to launch a sustainable architectural design software product, raised $18 million in funding, and recently exited the company. Read on for more. Sramana Mitra: Let’s start at the very beginning

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