Best of Bootstrapping: SearchStax Founder Bootstraps to $10M Using Services

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Founder Sameer Maggon discusses bootstrapping SearchStax to $10 million using services. Excellently navigated journey! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, and in what kind of background? Sameer Maggon: I grew up in Delhi. I

Read Full Article »

Bootstrapping to $10 Million Using Services: Sameer Maggon, CEO of SearchStax (Part 3)

Sramana Mitra: What was the pricing? Sameer Maggon: The first offering that we sold was for about $10,000 a year.  Sramana Mitra: How did that business ramp? When you start off with a bootstrapping with services model, your services revenues far outpace product revenues. Gradually, it starts to tilt.

Bootstrapping to $10 Million Using Services: Sameer Maggon, CEO of SearchStax (Part 2)

Sramana Mitra: What go-to-market strategy are you following? Is it a SaaS product that you go to market with? Sameer Maggon: SearchStax, at a high level, is a search company. We offer Search-as-a-Service. It’s a SaaS/PaaS offering that is provided for mid-market to large enterprises on a subscription basis.  Sramana Mitra: So it’s a SaaS

Read Full Article »

Bootstrapping to $10 Million Using Services: Sameer Maggon, CEO of SearchStax (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Excellently navigated journey! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, and in what kind of background? Sameer Maggon: I grew up in Delhi. I did my engineering in Computer Science from Pune. Then I

Read Full Article »