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Scaling a Family E-Commerce Business: Lucky Vitamin CEO Sam Wolf (Part 4)

Posted on Thursday, Apr 7th

Sramana Mitra: Let me ask you a couple of questions in terms of the process of building this company. In this journey, what are some of the most important strategic moves that you’ve made? Sam Wolf: One of the most important strategic moves is to really understand who our customer is and what’s important to

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Scaling a Family E-Commerce Business: Lucky Vitamin CEO Sam Wolf (Part 2)

Posted on Tuesday, Apr 5th

Sam Wolf: I started working three months after I graduated and launched it the in following June. I hired a couple of developers. We worked on putting it together. We launched with 7,000 items mainly vitamins and supplements that I knew were selling well and were good items from my experience in the health food business.

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Scaling a Family E-Commerce Business: Lucky Vitamin CEO Sam Wolf (Part 1)

Posted on Monday, Apr 4th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  All kinds of niche e-commerce businesses have been built over the last 20 years. Sam and his family have built a health and wellness products business that is doing quite well. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from?

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