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salesfusion
Thought Leaders in Sales 2.0: Carol O’Kelley, CEO of Salesfusion (Part 5)
Sramana Mitra: Have you been tracking this area of influencer marketing that is getting a bit of attention these days? Carol O’Kelley: I’m not sure what you mean. I’m certainly interested in the idea of Masons and that there are gurus in particular areas that can have enormous influence, but I’m not sure if that’s
Thought Leaders in Sales 2.0: Carol O’Kelley, CEO of Salesfusion (Part 4)
Sramana Mitra: What are other core areas where you think marketing automation and Sales 2.0 is making a real difference? Carol O’Kelley: To where you can make systems work for the marketers or for the sales people, instead of the other way around. You can even look at an auto dialer that’s improving the efficiency
Thought Leaders in Sales 2.0: Carol O’Kelley, CEO of Salesfusion (Part 3)
Sramana Mitra: The one that strikes me of all the things that you said is ad retargeting. One of the big trends in marketing today is content marketing. I would say, for us, that’s probably the number one kind of marketing that we do. We have been able to build a differentiated global brand just
Thought Leaders in Sales 2.0: Carol O’Kelley, CEO of Salesfusion (Part 2)
Carol O’Kelley: I think the most interesting thing is the proliferation of different solutions in both the sales and marketing technology spaces and the level of complexity it brings to the job of a marketer. It’s not enough anymore to be a good marketer. You also have to be a technologist and be able to
Thought Leaders in Sales 2.0: Carol O’Kelley, CEO of Salesfusion (Part 1)
A short discussion on how marketing and sales technologies are evolving. Sramana Mitra: Let’s start with introducing our audience to yourself as well as to your company. Carol O’Kelley: Thanks for having me. I’m the CEO of Salesfusion. I joined the company earlier this year after having spent most of my career in technology, marketing,
