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Microsoft’s Next Move: A Roll-Up?
Microsoft has finally got its hands on an Ad Network. With its aQuantive acquisition, however, Microsoft has got something else: a portfolio of great interactive ad agencies, including Avenue A/ Razorfish. An interesting, offbeat, but smart move for Microsoft could be to proactively roll-up a large chunk of the online advertising space, which will force
Online Advertising: One More by Microsoft
WSJ reports: “Microsoft announced plans to acquire Internet advertising company aQuantive in a deal valued at about $6 billion, or $66.50 a share, a significant premium. Founded in 1997, aQuantive is the parent company of Avenue A/Razorfish, Atlas Media Console and Drive PM.” Techcrunch analyzes the deal with a transcript from the Microsoft announcement and
Online Advertising: More Acquisitions
Acquisitions in the online advertising world continues, as WPP Group buys 24/7. WSJ reports: “Ad agency WPP Group agreed to buy online marketing services company 24/7 Real Media for $11.75 a share, or about $649 million. The deal demonstrates the rapidly rising interest in companies that help broker online ads. 24/7 Real Media offers search-marketing
McClatchy & Yahoo! Ad Deal
In April 2007, Yahoo! entered in an alliance with McClatchy for online advertising. Yahoo! already has an agreement with a consortium of 12 newspapers and the current deal represents more than 264 newspapers across 44 states. McClatchy has discarded its plans of setting up a similar online ad partnership with Gannett and Tribune and decided
Scripps: Seeking Success Online
In our earlier series, Newspapers: Industry in Turmoil, we missed to cover Scripps. The E. W. Scripps Company (Scripps) is a $2.5 billion diverse media company engaged in the publishing of newspapers, broadcast television, interactive media, licensing and syndication. The Company has 5 business segments – Scripps Networks, Broadcast Television, Newspapers, Interactive Media and United
iPhone and What’s Coming: Synthesis
Over the last few weeks, we discussed a number of iPhone related issues that are key blocks challenging the rest of the eco-system today. Here is a quick synthesis of the key nuggets: (1) It’s positioning as a laptop replacement device, which I believe will force most of the other laptop and cellular handset vendors
Time Warner’s Ad Network Move
In a previous post, I discussed Time Warner’s digital media strategy. In this one, I will analyze their move into Ad Networks, via an investment in Adify, a small company providing technology infrastructure services for building and running ad networks. [If you are new to the field on online advertising, please read my interview with
Monetizing Blogs via Ad Networks
We have spent a few weeks discussing online advertising and ad networks with the CEO of Adify. In this post, let’s take a look at how blogs would be able to leverage quality ad networks. Today, the notion of ‘A-List’ bloggers depends on 2 things: (a) Traffic (b) Content. Often, you find blogs with high
