René Bonvanie is Senior Vice President and General Manager, AppExchange and Developer Marketing at Salesforce.com. Rene has responsibility for the marketing and strategic direction of the AppExchange on-demand platform and developer marketing through the ApppExchange Developer Network. AppExchange is a novel new business strategy which allows SalesForce to develop symbiotic relationships with established and emerging
After Google acquired dMarc in January last year, it was hoped that its AdWords customers in US would shortly have an option to place audio ads across prominent radio stations. dMarc is a California based company that facilitates advertisers to directly connect radio stations through its automated advertising platform. dMarc’s addition to Google’s formidable arsenal
Jim Clark launched Shutterfly on December 13, 1999. On the same day Clark’s partner from Netscape, Jim Barksdale, launched Ofoto. Shutterfly is headquartered at Redwood Shores, California and offers storing, sharing, enhancing and printing of photos, as well as photo merchandise. Shutterfly has over 900 million photographs in its archive and was awarded the Field
News Corp has just acquired Photobucket in a strategic move to monetize its MySpace asset. My prior writings leading up to this acquisition are below: * News Corp : Bewildered Pioneer * Monetize the MySpace Parasites * Web 3.0 and Photobucket * Web 3.0 & Photo Sharing : Overview * Web 3.0 & Photosharing :
Elevation Partners is buying 25% of Palm for $325 Million, and John Rubinstein, the now famous Apple executive who brought the iPod to life, and ran Apple’s iPod division until recently, will join as Executive Chairman. The deal also brings Elevation founders Roger McNamee and Fred Anderson (former CFO of Apple) onto the Board of
With the mobile world awaiting the arrival of the iPhone, which I believe is positioned as a laptop replacement convergence device, Palm has just released its own laptop replacement product. Key points of the Foleo: [With my comments] * Positioning : ProSumer Mobile Companion, that works with a smartphone and keeps it synched. [Not a
Online Advertising has been getting lots of attention, evidenced by Google’s Doubleclick acquisition, Microsoft’s aQuantive acquisition, and Yahoo’s RightMedia acquisition. My earlier post discusses additional potential roll-ups in the world of online advertising agencies. Online video advertising, a relatively newer concept in Internet marketing, is fast becoming an important opportunity, evidenced in a study indicating
Microsoft has been scrambling in many markets. Particularly, it has been scrambling in the Internet segment, with Google dominating the online advertising space, and MSN lagging versus Yahoo as a portal. I have said before, that the big money in new media is going to be in the verticals. Microsoft actually has a very good