Alex Terry: It is really outstanding when you look at the change in the last 10 years in terms of how companies and individuals use marketing and sales. The third category we talk about is machine intelligence. That includes the trifecta of technologies that we leverage where we focus on artificial intelligence, machine learning, and
The use of intelligent agents to automate various functions is an area that I am personally very interested in. This conversation dives into the specific area of Intelligent Sales Assistants. Sramana Mitra: Let’s start with some introduction about Conversica and yourself. Alex Terry: I’m the CEO of Conversica. We’re a private equity and venture capital-backed
Sramana Mitra: Internet marketing is your primary channel? Rakesh Gupta: Yes. Sramana Mitra: In terms of segments and where you found the most adoption, what segments are you seeing the maximum revenue from? Rakesh Gupta: After that initial journey into financial services and insurance, what we are finding is that we have a very broad
Sramana Mitra: In terms of customer acquisition, what customer base did you go after? There’s a bit of a subtlety in that question. Typically, in data services like yours, you tend to have richer data in one particular area or a few particular areas. What was that segmentation that you went with at the beginning?
Sramana Mitra: Your thesis on it was that it had to be manually kept up to speed? Rakesh Gupta: No, not manually. It has to be efficiently collected but certainly not in the fashion of crowdsourcing. It’s about collecting it in the right way and verifying it independently. Sramana Mitra: So you verify it other
The InfoUSA founders sold their information service business and reconvened to build InfoFree, a next generation Data-as-a-Service business. The company is funded with $15 million of funding from the co-founders, especially Vin Gupta, founder of InfoUSA, and is in the $5M+ revenue range and is now looking to scale to the next level. Sramana Mitra:
Jigsaw is an online directory of over 8 million business contacts, complete with full name, title, address, email address and telephone number. It works on a point system, where members exchange contact information they have for contacts they need. Members are given points for every contact they provide and for wrong contact information which is