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Bootstrapping a Billion Dollar Unicorn with Services from Utah: Dave Elkington, CEO of InsideSales.com (Part 3)

Posted on Wednesday, Apr 8th

Sramana Mitra: I actually have a BMW 3 Series that I categorically lease. I change them every three years. Dave Elkington: It’s uncanny. Every time I give the example, there’s a 90% overlap. People cluster with other people who behave similarly. What I needed to build was a massive engine that collected all of those

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