Best of Bootstrapping: Bootstrapping Evenica by Piggybacking

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Evenica CEO Sadek Ali has built an e-commerce platform company for the mid-market within the Microsoft ecosystem. Read on to learn more. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind

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Bootstrapping by Piggybacking: Evenica CEO Sadek Ali (Part 6)

Sramana Mitra: If you tried to go into the Shopify marketplace with another e-commerce platform, that wouldn’t work. That was not an option. You were trying to build your own e-commerce platform. Sadek Ali: Shopify is a long-tail play. Sramana Mitra: Shopify, on many levels, is not the right marketplace for you. Sadek Ali: Shopify

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Bootstrapping by Piggybacking: Evenica CEO Sadek Ali (Part 5)

Sramana Mitra: You had a diverse set of e-commerce platforms that were in that portfolio. Sadek Ali: That’s correct. We didn’t really know what the platform was. I picked up technologies my entire life. If you understand how e-commerce works, then you know the operational side of it that they’re looking for. We did that

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Bootstrapping by Piggybacking: Evenica CEO Sadek Ali (Part 4)

Sramana Mitra: They replaced you as the CEO. Sadek Ali: They tried to. I was the Founder and CTO. My business partner was the CEO. They hired a CEO. Sramana Mitra: The business got replaced by their CEO. Sadek Ali: Yes. Sramana Mitra: That didn’t go well.

Bootstrapping by Piggybacking: Evenica CEO Sadek Ali (Part 3)

Sramana Mitra: You joined that other company, but you kept the software services that was going in parallel. Sadek Ali: Correct. Then we ended the business when I went to New York. From there, I came home because I felt that I had enough experience to do my own raise with my own ideas. In

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Bootstrapping by Piggybacking: Evenica CEO Sadek Ali (Part 2)

Sramana Mitra: You started doing programming work for this one company. What happens after that? Sadek Ali: Once I had gotten that particular gig, the actual relationship lasted about two years. It happened to be with OpenText. This is where I got immersed with search technologies. I fell in love with them at that time.

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Bootstrapping by Piggybacking: Evenica CEO Sadek Ali (Part 1)

Sadek has built an e-commerce platform company for the mid-market within the Microsoft ecosystem. Read on to learn more. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Sadek Ali: I was born in Canada. I grew up

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