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- The Accelerator Conundrum
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- Platform as a Service
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Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 5)
Sramana Mitra: What were your metrics when you were putting this round together? What kind of monthly revenue run rate did you have at that time? Robert Moore: At that time, we were less than a million in revenue. That would translate to something to the order of a hundred customers, or just below a hundred. We
Building a High Growth SaaS Company from Los Angeles: Nick Hedges, CEO of Velocify (Part 7)
Nick Hedges: At the same time, the current CEO was facing unfortunate circumstances. Two weeks after he joined the company, his wife was diagnosed with cancer. He spent two years as the CEO of Velocity, or Leads360 as it was called then. All the time, he and I knew that he was not going to
Building a High Growth SaaS Company from Los Angeles: Nick Hedges, CEO of Velocify (Part 6)
Sramana Mitra: What triggered the telephony piece? What is the telephony functionality from a use case point of view? Nick Hedges: It does a large number of things. One of the things is that it allows you to work very efficiently through an optimized list. If you look at what a typical salesperson does in
Building a High Growth SaaS Company from Los Angeles: Nick Hedges, CEO of Velocify (Part 5)
Sramana Mitra: There was nothing specific to the mortgage industry? It was pretty much a horizontal product that you apply to the mortgage industry and when you decided to diversify after the financial crisis, it translated reasonably easily into these other verticals? Nick Hedges: Exactly right. Sramana Mitra: You’re back to $4 million in revenue
Building a High Growth SaaS Company from Los Angeles: Nick Hedges, CEO of Velocify (Part 4)
Sramana Mitra: What happens next? Nick Hedges: I joined the company because I was really interested in the data that they were collecting and the flexibility of the platform that they had built. Essentially, they were collecting closed-loop data so these are data from the point that the lead was created to the point that they converted
Building a High Growth SaaS Company from Los Angeles: Nick Hedges, CEO of Velocify (Part 3)
Nick Hedges: The company was founded by Jeff Solomon who was running a software development company in Los Angeles. He had several clients who were in the mortgage industry, and they were asking him for a system that allowed them to be more efficient on how they manage the leads that they were purchasing from companies. He
Building a High Growth SaaS Company from Los Angeles: Nick Hedges, CEO of Velocify (Part 2)
Sramana Mitra: How did eteatrade go? Nick Hedges: It went well. We ended up transacting about $2 million a month. The net margins were pretty small. Ultimately, we sold it into one of Nick’s businesses that ran his tea and coffee estates. I didn’t want to be a part of a bigger entity, so I
Building a High Growth SaaS Company from Los Angeles: Nick Hedges, CEO of Velocify (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This story illustrates a couple of interesting strategic moves that have resulted in growth acceleration for Velocify. These kinds of strategic moves are critical to the evolution of a business. Sramana Mitra: Let’s go back to the very beginning of your story. Where are you from?
