Joe Kinsella: From there, I decided that I wanted to start a business. I started a company called Tarragon. I wanted to build out a tools business. It ended up being more of a consulting services business. I wasn’t able to balance the consulting and software side. I built a small team of people. We
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Joe founded CloudHealth as an EIR at a Boston VC firm. Last year the SaaS company had 300 customers. The story explores how he achieved product market fit and found its stride. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are
Sramana Mitra: The competitors who went away, were you winning their customers? Matthew Calkins: We were winning the deals that they attempted to compete in. Sramana Mitra: But people were not switching necessarily. Matthew Calkins: By and large, whoever has done that installation doesn’t want to do it again. They’re going to hang on to
Sramana Mitra: What else is interesting and strategic from decision making or navigating this venture? Mads Jensen: Our partnerships were very important. We work in an ecosystem where there are some big design firms and technologies that people already use. You may know Autodesk, which is a big software company. That’s one of our partners and
Sramana Mitra: It was 2012 when you launched the product. How did you do that year? How many customers were you able to bring on in 2012 after the first year of the launch? Mads Jensen: We grew at an accelerating clip from 2012 and until the exit this year. I couldn’t say exactly how
Sramana Mitra: What was the concept that you were working with while you were pursuing your one-year MBA at INSEAD in the 2008 timeframe? Mads Jensen: Peter Krebs and I had a a lot of experience in software and technology and we both have worked in the construction industry. Peter is a Civil Engineer and
Sramana Mitra: Where are you right now in terms channel, or other strategic pieces that enable you to grow? How do you acquire customer? Is it a direct channel? Is it an online channel? Robert Moore: We have two main channels through which we acquire customers. One of them is inbound marketing and one of
Sramana Mitra: You said you’ve raised about $22 million. Let’s talk about other strategic moves during the past four years that you’ve been a venture-funded company. Robert Moore: One thing that we did quite recently that I think was very strategic in nature was we decided to release a second product. For most SaaS companies,