Neocase: A SME-SaaS Case Study (Part 1)

Here’s an interview with Hervé Pluche, President and CEO of Neocase Software. In this dicussion, we focus on the challenges of building a SaaS business, especially one that has a major SME focus. We go into a lot of details of precise segmentation, solution selling methodology, and other strategic marketing issues, which I hope, you

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On Demand Requires TeleSales

On Demand business models require Telesales as a primary channel strategy.

NetSuite IPO: Some Thoughts

Netsuite IPO – hope it works, and works BIG.

Larry can buy his protege next

Larry Ellison could convince Marc Benioff next, for after all, he is Marc’s Guru.

The Salesforce.com of Security

Software as a Service (SaaS) continues to be a trend, as big domains get shifted over to the ASP model. Qualys is one such proponent of SaaS, following the footsteps of its larger and more successful brethren – Salesforce.com and Webex.