Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 6)

Sramana: How much revenue did you generate in 2008? Phil Fernandez: We did $400,000 of subscription revenue. Sramana: How many customers did you have? Phil Fernandez: We had acquired 70 customers by the end of that year.

Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 5)

Sramana: What is the price point of the offering? Phil Fernandez: The lowest end customers pay $1,000 a month. The largest spend 100 times that a month.

Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 4)

Sramana: What do you do in the process that directly supports your clients? Phil Fernandez: We can help our clients to produce webinars to promote their product or services, even if it is specific to a geographic area. To run a webinar you need to identify the target audience, and you need to be able

Read Full Article »

Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 3)

Sramana: What is the genesis of Marketo? Phil Fernandez: My previous companies were million-dollar enterprise software companies. They were classic enterprise software companies with big sales forces. Salesforce had not quite burst on the scene but it was getting started. There was a new point of view that there was a whole new software company

Read Full Article »

Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 2)

Sramana: Where does the story go from there? Phil Fernandez: After that I got hooked up with a company that is now TIBCO. Back then it was an incubator called Technicron Software Systems. Rick Haven was the chief operating officer, and he was my mentor.

Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Sramana: Phil, let’s start with your background. Where does your entrepreneurial journey begin? Phil Fernandez: I’m from Ohio but I grew up all over the place, although I spent a lot of time in California. My entrepreneurial journey started in a serious way in the 1970s

Read Full Article »

Thought Leaders In Cloud Computing: Mark Egan, CIO Of VMware (Part 7)

Sramana Mitra: As you said, VMware is a company that is growing through acquisitions, and this is a very fast clip of acquisitions. You are inheriting all sorts of diverse systems. Do you see any patterns among the companies that you bring in? And are there any standard processes or methodologies for integration? Mark Egan:

Read Full Article »

Thought Leaders In Cloud Computing: Doug Menefee, CIO of Schumacher Group (Part 9)

By Sramana Mitra and guest author Shaloo Shalini SM: I would like to know what your thoughts are on entrepreneurial opportunities, some of the blue-sky opportunities in the context of cloud computing. This interview is part of program I run called One Million by One Million, and we want a million entrepreneurs to earn a

Read Full Article »