Sramana Mitra: What do you see as open problems in your space right now? Ryan Hungate: There are a few of them. They’re glaring problems. One is insurance. You’ve got a huge opportunity in insurtech. At the same time, you have to be very careful because insurance companies may not say it out loud, but
Ryan Hungate: Things that you might work in the consumer world like television ad and pay-per-click ads do not work in the healthcare world. The things that work are more old school. If you sell somebody Shopify for example, that’s intense. That’s like, “Rip out the heart and brain of your business, and replace it
Ryan Hungate: Doctors will tell you that 2020 was one of the best years financially for most practices. That’s because they weren’t just looking at new patients; they were calling the patients back up that they had planned treatment for and they were completing that. We wanted to automate that. We took our direct scheduling.
Ryan talks about the retail healthcare space in this interview. Sramana Mitra: Let’s start by introducing our audience to yourself as well as Simplifeye. Ryan Hungate: I’m the Founder and CEO of Simplifeye. I’m actually an orthodontist. Prior to that, I was at Apple in Cupertino. I was there from 2007 to 2008. I designed