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ryan golden
Thought Leaders in Mobile and Social: Ryan Golden, CEO of Moasis (Part 3)
Sramana Mitra: Fair enough. I agree with almost everything you said there. Let’s switch to the 30,000-foot industry question of what’s happening in the location-based optimization of advertising space in general. What are you seeing and what are the overriding trends? Ryan Golden: Currently, there’s not much going on in dynamic optimization. I think the
Thought Leaders in Mobile and Social: Ryan Golden, CEO of Moasis (Part 2)
Sramana Mitra: Let’s take maybe three customer use cases and talk us through how you have optimized their campaigns. Ryan Golden: We work with a lot of QSRs. As opposed to traditional ways of just drawing the radius around their stores, we focus on taking a macro location in finding pockets or areas where lift is occurring.
Thought Leaders in Mobile and Social: Ryan Golden, CEO of Moasis (Part 1)
This discussion delves into location based mobile advertising optimization, an emerging arena that will likely grow substantially. Sramana Mitra: Let’s start by introducing our audience to Moasis and yourself. Ryan Golden: I’m the co-founder and CEO of Moasis. We provide in-flight location optimization. We discover location opportunities for brand marketers and ad agencies at scale
