Seed Capital From Angel Investors: Russ Fradin, The Bay Area (Part 4)

By guest author Irina Patterson Irina: Have any of the companies that you invested in exited already? Russ: Yes, first of all I was an investor in Adify, which is nice. I was investor in Playdom, a social gaming company, that Disney just acquired. I am an investor in one more thing that should exit

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Seed Capital From Angel Investors: Russ Fradin, The Bay Area (Part 3)

By guest author Irina Patterson Irina: Do you think in terms of equity? Russ: I don’t have an ownership threshold. I don’t say, I wouldn’t do this unless I can have x percent. Irina: Do you think about the returns that you might be getting over a period of time? Russ: The majority I’ve done

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Seed Capital From Angel Investors: Russ Fradin, The Bay Area (Part 2)

By guest author Irina Patterson Irina: If an entrepreneur decides to seek funding from you, what is the best way to reach you? Russ: I am maybe the easiest person in the world to get a hold of. I will meet with almost anyone if I think there is some interesting reason to do it.

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Seed Capital From Angel Investors: Russ Fradin, The Bay Area (Part 1)

By guest author Irina Patterson This is the twenty-third interview in our series on financing for entrepreneurs. I am talking to Russ Fradin, a serial entrepreneur, who is currently the cofounder and president of Adify and angel investor in the Bay Area.

Adify is Sold

On my Deal Radar 2008 recently was vertical ad network enabler, Adify. They have been sold today for $300 Million to Cox Enterprises, an unlikely buyer. I have written a lot about Adify. You can read my interview last year with CEO Russ Fradin here. The ads that you see on this site are mostly

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Deal Radar 2008: Adify’s Market Taking Time to Develop

Adify is a vertical advertising platform co-founded by Russ Fradin with former Flycast co-founders, Larry Braitman and Richard Thompson. I interviewed Adify’s CEO, Russ Fradin in 2007.

Deal Radar 2008: Kosmix+Adify – Potential Google Challenger

Kosmix is a vertical portal startup. Founded in 2006 by Anand Rajaraman and Venky Harinarayan, founders of Junglee, this site aims at creating a ‘Home page for every topic’. Featured Kosmix sites are RightHealth, RightAutos and RightTrips focusing on health, autos and travel verticals. They have also been working on other verticals like politics, finance,

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Vertical Ad Networks: A Trend to Watch for 2008

I talked about Audience Fragmentation and the Rise of Ad Networks recently. At the moment, the Ad Networks are in the business of amassing large volumes of fragmented traffic, and offering a channel to advertisers to access the publishers who own this traffic. Expect, in 2008, a trend towards these “mass” Ad Networks gradually becoming

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