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rus hughes
Digital Nomad Building a $5M+ E-Commerce Business: IntelligentLabs CEO Rus Hughes (Part 4)
Sramana Mitra: The bulk of the business is based on doctor recommendations? Rus Hughes: I would say word of mouth. When we started, it was heavily weighted to doctors. Brand reputation is the crux of the business. More and more brands are doing it now. When we started in 2014, there was a scandal with
Digital Nomad Building a $5M+ E-Commerce Business: IntelligentLabs CEO Rus Hughes (Part 3)
Sramana Mitra: How long did it take you to get to a million dollars in revenue? Rus Hughes: Two and a half years. Sramana Mitra: What was your inventory strategy during this period? Did you have to finance inventory? Rus Hughes: We were doing it organically. I kept my cost of living super low. We
Digital Nomad Building a $5M+ E-Commerce Business: IntelligentLabs CEO Rus Hughes (Part 2)
Sramana Mitra: Who was this business partner? How did you become business partners? Rus Hughes: I knew him when I was living in Brighton. He discovered a business model of how to market products online. He wasn’t sure what product to market. Given that we were both into health and fitness, we thought we’d start
Digital Nomad Building a $5M+ E-Commerce Business: IntelligentLabs CEO Rus Hughes (Part 1)
Rus lives the life of a digital nomad. He started life as a techie, and with a very small team and a cofounder, has built a $5M+ niche e-commerce business selling supplements. Excellent story full of lessons and nuances. Sramana Mitra: Let’s start at the very beginning of your journey. Tell me about where you
