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Best of Bootstrapping: Bootstrapped First, Raised Money and Exited

Posted on Friday, Apr 26th

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.  “My journey was as unexceptional as you can imagine,” says Rukkus Founder CEO Manick Bhan, in describing how he got to $1 million annual revenue rate in transactions before raising financing. He shared the whole story with me in 2021. Rukkus was acquired in 2018.

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Best of Bootstrapping: Following the Bootstrap First, Raise Money Later Strategy

Posted on Monday, Nov 14th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  “My journey was as unexceptional as you can imagine,” says Rukkus Founder CEO Manick Bhan, in describing how he got to $1 million annual revenue rate in transactions before raising financing. He shared the whole story with me in 2021. Rukkus was acquired in 2018. Sramana

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Best of Bootstrapping: Rukkus CEO Follows Bootstrap First, Raise Money Later Strategy

Posted on Thursday, Jan 7th

“My journey was as unexceptional as you can imagine,” says Rukkus CEO Manick Bhan, in describing how he got to $1 million annual revenue rate in transactions before raising financing. Read on for the whole story. Sramana Mitra: Let’s start by going back to your very beginnings. I want to hear about where you were

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Bootstrapped First, Raise Money Later: Manick Bhan, CEO of Rukkus (Part 7)

Posted on Sunday, Jun 12th

Sramana Mitra: How did you find your investors? Manick Bhan: Most of the investors that we were connected to came through our networks. Along the way, we went to various events. I don’t recommend going to all of the tech events, but sometimes, some of them are good. You know which ones are good because

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Bootstrapped First, Raise Money Later: Manick Bhan, CEO of Rukkus (Part 6)

Posted on Saturday, Jun 11th

Sramana Mitra: What happens next? Manick Bhan: We figured out how to rub these two stones together and kept building up this small fire. We were doing maybe $50,000 in sales a month and slowly growing. By the end of the year, we had hit $1 million ARR (Annual Revenue Rate). In that process, we

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Bootstrapped First, Raise Money Later: Manick Bhan, CEO of Rukkus (Part 5)

Posted on Friday, Jun 10th

Sramana Mitra: Let’s get back to the specifics of how you did it. Now that you are in the market, you have figured out that you can get to a million dollar run rate. What was the reason why people were buying from you versus these other players? You had all kinds of hypothesis intellectualizing

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Bootstrapped First, Raise Money Later: Manick Bhan, CEO of Rukkus (Part 4)

Posted on Thursday, Jun 9th

Sramana Mitra: How did you get your MVP out? Before you got any seed funding, I take it that you had to get an MVP launched and get some customers going. Manick Bhan: Yes. Sramana Mitra: That’s how the industry works. There are exceptions. Usually, first-time entrepreneurs are not exceptions. I’m just trying to see

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Bootstrapped First, Raise Money Later: Manick Bhan, CEO of Rukkus (Part 3)

Posted on Wednesday, Jun 8th

Manick Bhan: At a high level, the preparation included me learning how to code. I had spent about nine months on that. I spent a lot of time in my apartment staring at a blinking cursor on a black background. Every time I hit an error, I put that error into Google to figure out what

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