categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
roy peleg
Learning From Mistakes: Roy Peleg, CEO of Firstimpression.io (Part 7)
Sramana Mitra: Once you made these vital switches, what happened? In terms of revenue, how did you do in 2015? Roy Peleg: We ended with gross revenue of $1.3 million. In the month of December, we generated $185,000. The trajectory was great. We quadrupled the revenue in 2015. Then we took on a few more
Learning From Mistakes: Roy Peleg, CEO of FirstImpression.io (Part 6)
Sramana Mitra: Was this was a 3-month acceleration program? Roy Peleg: No, it was a 4-month program. Sramana Mitra: Then you went back to Israel? Roy Peleg: Yes. The business started growing a bit, but not too much. With the feedback that we got and the additional focus on our business model, we gradually added
Learning From Mistakes: Roy Peleg, CEO of FirstImpression.io (Part 5)
Sramana Mitra: You were doing this full-time? You didn’t have a full-time or part-time job at this point? Roy Peleg: Right. My sister was looking for a job. I decided to hire her full-time. When she went on her honeymoon, I started to look for someone to replace her and also found our first developer. A
Learning From Mistakes: Roy Peleg, CEO of FirstImpression.io (Part 4)
Sramana Mitra: Where I would really understand the difference is if you can tell me what you were able to do in terms of CPMs. I’ve had a blog for 10 years, so I know exactly how blog advertising and ad networks have evolved. The CPMs are real shit. If you tell me that what
Learning From Mistakes: Roy Peleg, CEO of FirstImpression.io (Part 3)
Sramana Mitra: What year are we in now? Roy Peleg: Around 2012. Sramana Mitra: What happens in 2012? Roy Peleg: I left the previous startup and came up with the idea for my current company, FirstImpression.io. What actually happened is that I decided to completely quit my day job. I did some consulting along the way, but
Learning From Mistakes: Roy Peleg, CEO of FirstImpression.io (Part 2)
Sramana Mitra: It is very difficult to make a success of those kinds of businesses. As you may have been following what’s happening in the online media industry, most of the companies are failing in that space. Roy Peleg: You’re correct. I would say that revenue was secondary. There were hardly any independent computer websites back
Learning From Mistakes: Roy Peleg, CEO of FirstImpression.io (Part 1)
FirstImpression is Roy’s fourth startup. The prior ones had all failed, and Roy candidly discusses how and why they failed. There is much to learn from failures and mistakes, possibly even more than from successes. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born,
