By Sramana Mitra and guest author Sudhindra Chada SM: On the topic of LinkedIn and Rolodexes, what are your thoughts on outbound selling principles? DF: Strategic selling, solution selling, customer-centric selling, targeted account selling; I could list ten more. I am a student of the sales process. All of those books and all of those
By Sramana Mitra and guest author Sudhindra Chada SM: With that context, define sales 2.0 for me. There are a lot of definitions floating around; what is yours? DF: I honestly don’t have a definition. I have been in sales and marketing in the software industry for thirty years, and I believe if you lined