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Thought Leaders In Sales 2.0: Dave Fitzgerald, EVP Of Sales And Marketing, Brainshark (Part 7)

Posted on Sunday, Sep 19th

By Sramana Mitra and guest author Sudhindra Chada SM: On the topic of LinkedIn and Rolodexes, what are your thoughts on outbound selling principles? DF: Strategic selling, solution selling, customer-centric selling, targeted account selling; I could list ten more. I am a student of the sales process. All of those books and all of those

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Thought Leaders In Sales 2.0: Dave Fitzgerald, EVP Of Sales And Marketing, Brainshark (Part 2)

Posted on Tuesday, Sep 14th

By Sramana Mitra and guest author Sudhindra Chada SM: With that context, define sales 2.0 for me. There are a lot of definitions floating around; what is yours? DF: I honestly don’t have a definition. I have been in sales and marketing in the software industry for thirty years, and I believe if you lined

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