AKQA built differentiated expertise in doing interactive campaigns for a global market, including extensive localization, a strategy that spells foresight and vision. SM: Specializing in global campaigns seems to have been a good move, but could have been risky. Did it work out for you? TB: That expertise has paid off in the last couple
AKQA is a company that was built largely during the Dotcom crash era. SM: Of the firms you talked to, who ultimately made the investment? You were doing an ad agency roll-up, right? TB: Francisco Partners made an investment in our business which was a hybrid online / offline venture at that point. We acquired
After spending some time in New York, Tom moved back to San Francisco with an itch for the technology industry. SM: Where was your J Walter Thompson job located? TB: It was based out of San Francisco. I had just gotten married and my wife and I moved back to San Francisco in 1984. As
Microsoft has finally got its hands on an Ad Network. With its aQuantive acquisition, however, Microsoft has got something else: a portfolio of great interactive ad agencies, including Avenue A/ Razorfish. An interesting, offbeat, but smart move for Microsoft could be to proactively roll-up a large chunk of the online advertising space, which will force
The rural telecommunications market has over 1,500 telecommunications companies, many of them owned privately. Major telecoms such as AT&T and Verizon also own some rural markets, while others are private companies. Here we explore the possibilities of consolidating this market, and the strategies of the larger players. SM: Sounds like the perfect market to consolidate!
Tribune Company is a media and entertainment company engaged in publishing, interactive media and broadcasting. The Company is the only media organization with newspapers, television stations and websites in the nation’s top three markets and reaches out to approximately 80 percent of U.S. households. Tribune publishes 11 popular daily newspapers including Los Angeles Times, Chicago
The New York Times Company, under pressure from investors because of its stagnant stock performance, announced Thursday that it would raise its quarterly dividend by 31 percent. [The New York Times Wall Street Journal Gawker] All the young graduates at top journalism schools have stars in their eyes when they think about working for New
Big chunks of the revenues of newspapers traditionally came from the verticals (Jobs, Classifieds, Personals, Real Estate, Cars, Travel, Events, Reviews). With the popularity of the online services ascending, and with huge investments made in each of those categories, the newspaper industry has been suffering, as ad dollars systematically flow out of print, and onto