SM: Where do you see Federated Media? RF: I really like what they are doing. We don’t look at them as a competitor, but we look at them as broadly in a similar space to what we do, and they are very, very smart. For Google and Yahoo, it’s not that they don’t play in
SM: Do you think the Doubleclick acquisition brings relationships to the table which would take Google a long time to build? RF: I don’t know about that. I don’t mean this in a negative way about the acquisition. I am skeptical that there is any relationship which DoubleClick has, which Google does not already have.
SM: How do you view the DoubleClick acquisition by Google? RF: It looks like a very smart acquisition, because it looks like it helps Google get where they were going anyways, just faster, which is being in the ad serving space and really trying to compete in the display ad portion of the market. I
In this segment, Russ talks about the various players in the online ad network space. He classifies Google AdSense as a Direct Response Ad Network, while Yahoo is a bit more of a brand advertising play. SM: From your point of view, having been in the online advertising / ad network business since the beginning
I have written about Adify recently in Adify Challenges AdSense. In this series, I have a long conversation with Russ Fradin, an online advertising industry veteran, and currently the CEO of Adify, an innovator in the Online Ad Network space. Presumably, they will help a lot of media companies and upstarts build vertical ad networks,
To conclude our interview, I asked Tom what role he sees SunPower playing in the alternative energy marketplace, and the impact the company may have in alleviating some of the challenges we face with potential energy shortages. SM: Let me ask you the big question now. What role do you see SunPower playing in the
In order to have a mass market which could potentially consume all residential market (and expansion of commercial markets) places, awareness and motivation (incentive) must exist among the consumers. Further advocacy would also help grow the energy production market by utility companies. SM: What is the level of awareness and motivation in the marketplace to
The core of SunPower’s success has been its dominance of the high efficiency solar cell. Tom breaks down the marketplace by product type, and explains where SunPower fits into the picture. SM: Is your technology the most efficient on the market today? TW: We are the highest efficiency in the world, although Sanyo is close.