In the next phase of the interview, I look to understand where Selco earns its revenues and how it plans to finance its growth. It is interesting to see the mix of social venture funds along with private foundations. SM: Of the 80,000 installations completed, have they paid you one-time fees, or do you go
We’re talking about large media companies and their assets: readership / traffic, brand, channels, advertiser relationships, sales forces, and inventory. Why should old media just concede the battle to Google and Yahoo, with so many great assets? SM: Not only do they have great sales forces and good relationships with advertisers, but they also have
Here we review the current status of Selco. Harish and his company have completed 80,000 installations with plenty of room for growth. They have 25 service centers, and just over 140 employees. SM: What stage are you at now? How many installations have you done, how many employees do you have, what is the level
We concluded the last segment on the note that amongst Adify’s noble mission is to free the bloggers from the clutches of Google AdSense, which really abuses them. (I am only half kidding … the title of this series is deliberate, and on topic.) SM: What kind of CPM rates are you seeing? I know
Microfinancing structures are an area of interest for me. With Selco, Harish has had to tap into various microfinancing structures. He describes these in a bit more detail, as well as how he leverages outside help to promote his cause. SM: Let’s talk about financing a bit more; microcredit, microequity, microfranchise – the microfinance structures
We left off at the point where I concluded that there is no network out there with any business ad inventory except FM. SM: Part of my problem is that the Washington Post talked me into signing up, but they have no business ad inventory. RF: Well, start your own! Actually, I would never talk
Here Harish provides us with a case study of his business model. This is just one example, and they have 80,000 installations, so you can appreciate the impact Selco has had. SM: A lot of our readers likely have no idea what a very poor village in India looks like or what issues they deal
Selco has faced some significant challenges, as you might imagine. Here we talk about some of the second-phase obstacles that Selco is in some ways still working to overcome. SM: Were there any other obstacles that stand out? HH: Another obstacle we faced was making the transition from solar lighting to solar power. One of