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Rodrigo Teijeiro
Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 7)
Sramana: When you realized you were losing $270,000 a month, what actions did you take? Rodrigo Teijeiro: I fired 25 people of the 90 that worked for me and hit the brakes on expenditures. After a couple of months, I came to the conclusion that we could do two specific businesses to monetize the traffic
Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 6)
Sramana: Did you raise funds in Buenos Aires? Rodrigo Teijeiro: No, I went directly to Silicon Valley. Sramana: Tell me a bit about what you saw when you came to Silicon Valley to raise money with a Latin American business. Rodrigo Teijeiro: Normally I decide what I want and go after that directly. In this
Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 5)
Sramana: How did you go from running a calling card site, e-card site, and birthday alert system to building Sonico? Rodrigo Teijeiro: In 2007 we were observing MySpace. We realized it was not a difficult site to build. I had the team and the knowledge as well as the marketing skill. We investigated the product
Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 4)
Sramana: How big is your calling card business now? Rodrigo Teijeiro: The calling card business became an $8 billion business with very big profits. While running that calling card business, I noticed something interesting. I was always trying to optimize the buys off the website, and I noticed that one type of site that would
Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 3)
Sramana: So you essentially stopped your business and went to school at USC. How did that transition go for you? Rodrigo Teijeiro: My first semester at USC went well; I got all As. The problem was that I had too much time on my hands and it was a bit boring. I told myself that
Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 2)
Sramana: What was your next step after you lost $70,000 from your personal portfolio? Rodrigo Teijeiro: When I lost that money, the markets were still at a point where the boom was up and running. I knew the business models of all of those companies intimately and knew that I could run one of them.
Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 1)
Rodrigo Teijeiro is the founder and CEO of Sonico, a social network for Latin America. He studied business administration at the University of Southern California and economics at theUniversidad de San Andrés. He is a self-proclaimed Internet addict and was able to position Sonico as the social network of choice for Latin America in just
