If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Adding to our roster of Bootstrapping Using Services case studies, here’s my conversation with PMG.net Founders Joe LeCompte and Robert Castles from 2015. Sramana Mitra: Let’s start at the very beginning of your personal journey. Tell us a bit about where you come from, where you were born
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Adding to our roster of Bootstrapping Using Services case studies, here’s my conversation with PMG Founders Joe LeCompte and Robert Castles from 2015. Sramana Mitra: Let’s start at the very beginning of your personal journey. Tell us a bit about where you come from, where you were born
Joe LeCompte: We are starting to enter a new market in the business process automation where we’re actually going head to head against the BPM players. These are large-scale business management platforms that typically are in the order of seven figure license deals, five to ten person consultant deals for one to two years. What we’re
Joe LeCompte: We have always been self-funded. It’s been a strategic decision because we feel that we didn’t need any funding. Also, we feel that if we did potentially accelerate growth, it would take our eye off the ball. It would take our focus from providing value to our customers to a different cycle. We were now
Sramana Mitra: In 2006, you had this product out. Relatively soon, you have three paying customers. What happens next? What was the next major strategic move? Joe LeCompte: The primary move was the IT focus. ITIL was really hot in 2008 to 2010. IT was looking for a way to better interact with their end
Sramana Mitra: How did you come up with this? You were working with enterprise customers and requested this functionality? What was the process of coming up with this particular product? Robert Castles: That’s a great question. We have been doing much of what our product is today in a more ad hoc manner. We were
Sramana Mitra: How did things progress from there? What’s the next major milestone after this? Joe LeCompte: We turned from website development into custom development jobs—not so much of web applications, but more of dealing with local companies and helping them solve business problems. We worked with Delta Airlines and Kimberly-Clarke. Robert Castles: We found
Sramana Mitra: You started PMG as a services company in 1997 in Atlanta. What happens next? Robert Castles: We had some pretty good success. We went through the whole Internet explosion and the dot-com startup era. We built a lot of very neat websites for companies ranging from Mitsubishi Wireless with an interactive cellphone on a web