categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
rob jewell
Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 4)
Sramana Mitra: You needed to provide this service. Rob Jewell: Yes. We had to build a layer of services on top of that to ensure our clients were successful. Our thoughts have always been that as these channels mature, clients tend to want to bring advertising in-house. We’re in the process of handing the reins
Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 3)
Sramana Mitra: That would be great for the Facebook API. Facebook right now [has] three billion [dollars in advertising revenue] or something? Rob Jewell: Yes. I think they’re probably four billion. SM: Four billion. So, how much of that is going through this kind of optimization? How much is going direct? RJ: I don’t have
Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 2)
Sramana Mitra: A customer or lead? Rob Jewell: A lead, someone who has signed up for Living Social’s daily deals newsletter. SM: So, Living Social decided to go with your media buying team and technology over its own media buying team and technology to buy on Facebook. Would you talk in a more specific way
Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 1)
Most marketers today know that a social medium like Facebook is a powerful advertising tool. But in 2008, when Rob Jewell founded SocialCash, Spruce Media’s predecessor, using social media to market businesses, products, and services had yet to become common practice. Although social advertising is gaining traction, there is still far much too unmonetized advertising
