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Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 4)

Posted on Thursday, Feb 18th

Sramana Mitra: During that first 18 months, did you figure out that e-commerce was going to be your top segment? Robert Moore: We did. E-commerce is a really good fit for what we can do because customers tend to come back and buy more than once. We always say that the best customers for us

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Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 3)

Posted on Wednesday, Feb 17th

Sramana Mitra: You got some little bits and pieces of revenues and customer validation going. What’s the next major milestone? Robert Moore: I mentioned that we were working out of my attic. What I didn’t mention is we didn’t have any air-conditioning in that attic. We started in October 2008. It was all well and

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Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 1)

Posted on Monday, Feb 15th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  True to the 1M/1M mantra, here is yet another story of a high-growth SaaS company that was bootstrapped first, and then has gone on to raise $22 million. Sramana Mitra: Let’s start at the very beginning of your personal story. Where are you from? Where were

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