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Avoid Risk, Sure. Then Die!

Posted on Saturday, Sep 8th

By Richard Laermer, Guest Author As some of you know, I’m the author of the book Punk Marketing (www.punkmarketing.com). The first article of the Punk Marketing Manifesto is probably the most powerful rule in marketing—and in business. Simply put it is Avoid Risk and Die.Some of our greatest successes as a country and as a

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