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Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 1)
Posted on Monday, Oct 15th
For years, I have looked at the small business market as an opportunity that technology vendors need to attack. For years, however, the common wisdom in the venture circles have been that it is much too difficult to sell to small businesses. With the advent and popularity of Software-As-A-Service (SaaS), this sentiment has started changing.
